For my groups music marketing project the genre we were assigned with was rock a personal favorite of mine so I already had an idea of what we were going to work with. To start off I went on YouTube and watched as many videos from different categories of rock from hard rock to alternative to get a scope of what type of video we wanted to make. While watching the videos I also took note of not just the video itself but the people as well making sure to get an idea of common wardrobes for rock artists. From there I went and searched through photos of all the bands I listened to see how they would brand themselves for their image whether through poses in photos, behind the stage scenes of their sets, and especially the way they acted in interviews or fan interactions. Finally I found the socials of the artists to see how they used social media effectively to have online presence and gain more listeners and fans as most people create their opinions based on how these people interact online.
Some examples of bands I researched are:
- Linkin Park - Van Halen
- Radiohead - Kiss
- Aerosmith - The Rolling Stones
- AC/DC - Nirvana
- Fleetwood Mac - Green Day
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